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Description / Abstract
This thesis evaluates the effectiveness of the radio program Perfect Rhythm in addressing the perceived needs and interests of its target audience—high school and college students in Baguio City. The program aims to promote positive Christian values through dialogues and music. Using a descriptive research method, the study surveyed 263 students from seven schools and universities in Baguio City to analyze their demographic profiles, radio listening habits, emotional needs, and social interests. Key findings revealed that the majority of listeners are aged 12–23, predominantly single, and prefer FM radio stations, particularly Campus Radio, over Smile Radio. They listen to radio mostly in the morning and evening, favoring pop, rock, and country music. Emotional needs such as love, spirituality, and family values were highlighted, with respondents identifying their parents as role models and confidants. Social interests included education, relationships, and career aspirations in fields like education, engineering, and media. The study concluded that Perfect Rhythm is effective but recommended moving the program to Campus Radio, adjusting its time slot to avoid competition with television, and incorporating a mix of music genres and relevant topics such as relationships, family values, and social issues. Additionally, follow-up mechanisms and audience engagement strategies were suggested to strengthen the program's impact. These findings aim to enhance Perfect Rhythm and serve as a model for similar programs nationwide.
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KeywordsRadio programming, Christian communication, FM radio, Listener habits, Christian values, Social issues, Media impact, Music preferences
Degree AwardedMaster of Arts in Christian Communication
Awarding InstitutionAsia-Pacific Nazarene Theological Seminary
Committee MembersWilfredo A. Manaois, Lourdes S. Manaois, John M. Nielson
Supervisor or ChairCarol B. Herrmann
Peer Reviewed?No
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